Traditional offset printing is the most reliable printing
method that exists today. Through the years, many printing techniques have come
and gone but offset remains one of the most used and the most sought after printing
service available. However, because of the advent of the digital age,
traditional offset printing methods only got better. The merging of digital
technology and the time tested principles of offset printing results in the
birth if a new and more dynamic printing service - digital offset printing.
Digital offset printing maintains the strong points that
defines traditional offset and helped in making it better by bringing in
different printing options that will help you overcome some of the short
comings that it has. Here are some of the features if digital offset printing.
Quality materials
There are many quality materials that you can produce through
this method. Brochures, business cards, posters, flyers and greeting cards are
only some of the materials that you can create. Printing through this method
uses the traditional CMYK color space that enables you to create a wide range
of colors in your prints. The colors that you use will enanble you to make
lively images that will attract attention and evoke emotions. Colors will also
help you in standing out and apart from the many advertising and marketing
materials that are being used.
Still the king of mass production
Even with the digital phase of production, offset printing
has not lost its ability to produce large amounts of orders at a very short
period of time. In fact, thanks to the digital process, there are a lot less
mechanical processes that you need to go through in order to finish your
prints.
The digital phase of production allows for direct to printer
approach that enables you to bypass traditional pre press processes like film
stripping and color separation. The digital file from the computer can be
directly transported to the plate that is going to be used in printing.
As always, the impression speeds of offset printers are very
fast and you can create hundreds and even thousands of prints in just minutes.
Also, do not forget that one of the most popular characteristics of offset
printing is that the more copies you print, the less your prints will cost per
printed piece. Even with the advent of the digital age, this is still retained
in offset printing and because there are less pre press processes involved, the
production cost will be lower.
Longer lasting prints
The materials that you create through offset printing also
retain its high quality as evidenced by the strong bond between the substrate
and the ink that you use. Offset printing stamps the inks and colors in place
rather than just spraying them on top of the substrate. Spraying the ink on top
of the substrate creates a weak bond that results in ink chipping whenever your
prints are crumpled or folded. When the inks are stamped though, this is not a
problem. The bond between the substrate and the ink is so strong that you can
not chip it off even if you tried to.
